Phi is a women’s designer luxury fashion apparel company, based in New York, and offering a distinct Spring, Fall and Resort season collection of clothes including skirts, pants, shirts, jackets, coats, gowns, and dresses as well as an accessory collection of shoes, handbags, belts, and leather items.

Phi is a truly international fashion collection with design studio, atelier and runway show space in New York. Runway presentations are a collaboration between Creative Director Andreas Melbostad and Stylist Marie Amelie Sauve. Andreas partners with the patternmakers to lead the Phi atelier. Phi has been featured in the pages of Vogue, Harper’s Bazaar, W, Elle, Vogue Paris, Vogue Nippon, Surface and on style.com.

Phi's flagship store is on Greene Street in the Soho section of New York. The fashion collections and accessories are also viewable online at phicollection.com.

Phi apparel is known for its design and creative style, as well as its cut and craftsmanship. Phi clothes are shown in black and white as well as bright color, depending on season and inspiration. Phi has a modern, creative philosophy of design and fashion and derives its style and inspiration from modern women living in world cities. The collection first became available at a highly select group of international stores, including Colette in Paris, Luisa Via Roma in Florence, Neiman Marcus, Bacci in Vancouver, Susan of San Francisco, I.T and Lane Crawford in Hong Kong, Space Mue in Seoul, Tsum in Moscow and Restir in Japan.

Phi was founded by Susan Dell, wife of Michael Dell, the creator of Dell Computer. The Dells have a commitment to philanthropy and have a foundation located in Austin, Texas. Andreas Melbostad, originally from Norway, is creative director of Phi with Julia Hansen as President and CEO and Marie Amelie Sauve as show stylist. The Phi atelier is led by Head Patternmaker Yuka Sudo.